Watch Jimmy and the Giant Supermarket series free. With food prices on the rise and consumers feeling the pinch, can shoppers still afford to care about where the food they put on the table every day comes from? Rare breed pig farmer Jimmy Doherty has a dream to make free range food affordable for everyone. So hes challenged Britains biggest supermarket, Tesco, to let him prove he can do it, and theyve agreed. Animal welfare standards might have come a long way in the UK, but most of the countrys chickens are still reared intensively, 60% of pigs still spend their whole lives in sheds, and tens of thousands of dairy calves are needlessly slaughtered each year because its too expensive to rear them. Jimmys taking on three of Tescos best-selling own brand products and will work with the company to try and make higher-welfare versions for the same affordable price. If hes successful, theyll launch them in their stores.
